Customer Relationship Marketing – Your Only Competitive Insulation

Products and services are, for the most part, the same. Their features and attributes are parity. Their benefits equal. So, the relationship your company, brand, product or service has with its customers is often its only competitive advantage. Companies with strong customer …Read More

Digital Marketing and Its Impact on Consumer Perception

Consumer perception is the most important factor for all business entities since it helps in developing their brand awareness and perception. Thus, both for online and offline marketing it is essential for management to understand consumer perception more effectively and efficiently. There …Read More