Ethical Reasoning Process

I was asked to select a moral question that a marketing manager is or may be confronting in today’s world and apply the Ethical Reasoning Process in addressing the issue. Ethical dilemmas are a daily concerns for some managers. Patrick …Read More

Online Marketing Surveys – Measuring the 4 P’s

Online surveys are giving marketing professionals dynamic tools to help measure, analyze, and grow their business. The latest Internet survey software provides valuable insights into how customers make decisions. It helps businesses make smarter choices about the four “P’s” that determine …Read More


buy now £45.99 Using case studies and examples the authors summarize the key ideas of relationship marketing and explore its use in consumer markets on the part of companies ranging from large multinationals down …Read More

The Importance of Branding and Marketing in Hospitality

Managers in the hospitality industry should understand marketing and branding. Hospitality marketing prepares future managers with the knowledge needed to ensure that their company, whether it is a well established hotel or a new restaurant, understands the way consumers think. This …Read More