Marketing Research & Elements of Marketing Research

Marketing research “The systematic gathering, recording and analyzing data about problems relating to the marketing of goods and services”. Market research on the other hand, is only a part of marketing research that covers a few of aspects of marketing. It …Read More

Emerging Trends In Customer Relationship Management

INTRODUCTION The biggest management challenge in the new millennium of liberalisation and globalization for a business is to serve and maintain good relations with the king-the customer. In the past, producers took their customers for granted because at that time …Read More

Top 10 Online Music Marketing and Artist Management Strategies

1: WEB DESIGN + DEVELOPMENT: Most musicians websites don’t provide a compelling experience for fans or prospects who visit their site. Don’t see your site as a static platform. Your site is a channel -here, you interact and present yourself to …Read More

Session 2, Part 1: Marketing and Sales

MIT 15.S21 Nuts and Bolts of Business Plans, IAP 2014 View the complete course: http://ocw.mit.edu/15-S21IAP14 Instructor: Bob Jones This session will discuss these issues and provide guidance… source …Read More

Customer Relationship Management Marketing = Starburst Opportunities

“It is easier to keep an existing customer rather than trying to find a new one”. Companies know their bottom line is directly impacted by repeat business and without it, the business can struggle. Customer Relationship Management Marketing can generate new opportunities, …Read More